Hold on to your britches everyone, things are about to get aggressively cozy. Imagine this: you’re settling down in your favorite reading nook, surrounded by (probably) way too much holiday decor, sipping on a lovely cup of freshly-brewed Whink’s coffee, ready to continue in the tales of (enter fictional character here). Your dog/cat/hamster/parakeet has nuzzled their way into that space right at the back of your knees. You’re in it for the long haul. There’s …
When we founded Whink’s we set out with a few key goals in mind. The first – of course – was to roast quality single origin coffees from around the world that would make even the most discerning coffee drinkers come back for another cup. The second, and perhaps most dear to us, was to educate on and encourage the thoughtful selection, preparation, and consumption of coffee. Coffee has made a tremendous journey to be …
It’s almost hard to believe, and yet here we are, launching our e-commerce platform as a legitimate coffee roasting business. We couldn’t have dreamed, when we first dipped our toes into the proverbial ocean that is specialty coffee, that it would one day lead us here. But now, looking back, it’s hard to imagine it leading anywhere else. Our coffee story isn’t particularly unique, when I take a step back to examine it closely. Like …
We’ve spent a great deal of time, over the past several weeks/months, examining the ways in which we want Whink’s to have an impact, not only on specialty coffee and our customers, but on the many causes and movements for a better tomorrow to which we, as people and as a company, are wholly committed. Kayla and I have aways considered ourselves to be active, informed, and engaged citizens, and so building a company that …
I broke curfew a few times in high school. Nothing nefarious, by any stretch of the imagination, but the kind of curfew-breaking you come to expect from your average teenager. You know how it goes. You’re hanging at a friends house, maybe you’re playing some video games or having a few innocent drinks (gasp!). You’re in the moment and before you know it it’s 1am. Uh-oh. Time to roll. You get home and maybe your …
Coffee has made a tremendous journey to make its way into our cup, and while much of that journey is basically obvious to us (i.e. growing, harvesting, shipping, roasting, and brewing), some of the nuances of that process go unappreciated by the average coffee consumer, even some of the more discerning ones. In this post, I’ll touch on one of those behind-the-scenes processes, one that coffee professionals worldwide use to perfect their craft, bringing you …
